Paid Social Manager

Summary

Join Wander, a leader in "hotelifying" vacation rentals, as a Performance Marketer to spearhead paid social and display programs. You will be the in-house expert, autonomously planning strategies, managing budgets, and collaborating with various teams to achieve ambitious growth goals. This role demands a proven track record of success in managing paid social and display campaigns, a deep understanding of campaign structures and optimization techniques, and strong analytical skills. You will be responsible for building quarterly roadmaps, launching and scaling campaigns, and providing insightful analyses and reporting. The ideal candidate will have experience in high-growth B2C or marketplace environments and a passion for innovative marketing strategies. This remote-first position offers a competitive salary and equity, along with comprehensive benefits.

Requirements

• 4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments
• Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs
• Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices
• Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight
• Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have)
• Excellent communication skills; able to translate results into clear stories for non-marketers

Responsibilities

• Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals
• Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC
• Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling
• Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance
• Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale

Preferred Qualifications

• Experience marketing travel, hospitality, or luxury-lifestyle brands
• Familiarity with GA4, MMM, media mix testing, or CDP-driven personalization
• Prior work at a startup or fast-scaling team (0 → 1 playbook)

Benefits

• Competitive salary & equity package
• Remote-first culture (US-time-zones preferred) with quarterly team offsites at Wander homes
• Unlimited PTO, 401(k) match, comprehensive health/dental/vision