Paid Social Manager

Summary

Join Townsquare Ignite as a Paid Social Manager and be responsible for planning, launching, and optimizing paid social media campaigns across various platforms. You will collaborate with creative teams, monitor daily performance, analyze metrics, and generate client reports. This remote role requires strong analytical and communication skills, proficiency in relevant software, and a minimum of 2-5 years of experience in paid social campaigns. The ideal candidate will be detail-oriented, self-motivated, and thrive in a fast-paced environment. Townsquare Ignite offers a competitive base salary plus bonus, comprehensive benefits, and opportunities for professional growth.

Requirements

• Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
• 2-5 years hands-on experience running paid social campaigns
• Must be proficient, intermediate level, with Excel, PowerPoint, Word
• Self-motivated with the ability to work in both a team environment and independently
• Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
• Aptitude for learning new skills and procedures
• Above-average problem-solving skills and troubleshooting
• Strong organizational skills and detail-oriented
• Strong math and analytical skills
• Possess a strong understanding of digital advertising and the digital media landscape

Responsibilities

• Plan, launch, and optimize paid social campaigns across multiple platforms (Meta, TikTok, LinkedIn, Pinterest, Nextdoor , etc.)
• Set up campaigns and ad groups, define audience targeting, and manage placements and budgets
• Collaborate with creative teams to ensure assets are aligned with platform best practices and client goals
• Monitor daily performance and adjust bids, targeting, and creative to improve KPIs
• Analyze performance metrics (ROAS, CTR, CPA, engagement) and provide actionable insights
• Generate client-facing reports and share performance results on a monthly (or as-needed) basis
• Stay current with platform updates, algorithm changes, and social media trends
• Troubleshoot delivery and tracking issues and work cross-functionally to resolve any roadblocks
• Support the development of full-funnel strategies in coordination with internal teams
• Maintain accurate documentation of client records, budgets, IOs, Asana tickets, and email communications

Preferred Qualifications

Google Analytics and Google Tag Manager experience is a plus!

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!