Performance Marketing Manager, Paid Social

Summary

Join Jackpot, a company building the world’s most user-friendly digital lottery platform, as a Performance Marketing Manager, Paid Social. Reporting to the Sr. Manager of User Acquisition, you will manage paid social advertising campaigns, focusing initially on Meta Ads. Collaborate with creative, data, and other marketing teams to optimize campaigns, track KPIs, and develop creative strategies. You will be responsible for budget creation, performance analysis, and staying informed on industry trends. The ideal candidate possesses extensive experience in paid social campaign management and a strong analytical skillset. Jackpot offers a competitive salary, benefits, and a dynamic work environment.

Requirements

• A Bachelor's degree in Marketing, Business or a related field
• Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social channels (Meta, Tiktok, Snap, Reddit)
• A strong understanding of underlying data and methodologies used to inform decision making and drive performance
• Strong organizational abilities
• Strong knowledge of the marketing landscape, specifically Paid Social creative strategy trends and best practices
• Excellent platform skills, including Excel, Meta Ads Manager, and Data visualization tools

Responsibilities

• Manage all paid social advertising campaigns on Meta, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy
• Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy
• Lead project management process with our creative team. Working to develop and test winning ad creatives at scale
• Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth
• Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights
• Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
• Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Jackpot stays ahead of the curve on advertising strategies and trends

Preferred Qualifications

• Experience crafting compelling ad copy & landing pages
• Experience with graphic design tools such as Figma or Canva
• Experience with mobile app tracking solutions preferred (i.e. AppsFlyer)
• Agency Experience

Benefits

• $120k-$140k base salary + bonus + equity
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• PTO/Sick Time
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability