Paid Social Specialist

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Social Specialist. You will be responsible for managing paid social media campaigns across various platforms, communicating performance insights to clients and internal teams, and leveraging data-driven strategies to optimize results. This role requires 1-2 years of digital marketing experience, including direct response marketing and paid social strategy. Agency experience and proficiency in platforms like Facebook Ads, Google Analytics, and Shopify are a plus. Power Digital offers a flexible work environment, competitive compensation with commission opportunities, paid time off, and various employee benefits.

Requirements

• 1-2 years of digital marketing; Agency experience a plus
• + years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Facebook Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• + years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client-facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features. Excellent data analytics skills
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Effectively own tactical communication internally and externally for clients and client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with client for performance, tactical items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Full ownership and execution of performance marketing via paid social native platforms Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others as applicable
• Executes campaign builds A-Z with redundancy across channels
• Active execution of optimizations concerning performance improvements relative to goals
• Ownership of performance reporting and strategy communication
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Agency experience
• Lead Gen and B2B experience
• Experience with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• Experience with other technical platforms

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives