Director, Paid Social

Summary

Join DEPT® as a Director, Social and lead high-performing teams to deliver exceptional paid social strategies for clients. This remote role, based within 50 miles of Atlanta, GA, requires at least 8 years of paid social experience and 3 years in a client-facing marketing role. You will mentor and develop your team, manage client relationships, and ensure successful campaign execution across various platforms. The ideal candidate possesses a deep understanding of paid social platforms, strong communication skills, and the ability to collaborate effectively with cross-functional teams. DEPT® offers a comprehensive benefits package, including healthcare, 401k, PTO, and parental leave, in a collaborative and supportive work environment.

Requirements

• Have a minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role
• Have proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• Have a deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
• Have the ability to audit an account and present actionable insights to a client
• Have the ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
• Be able to hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
• Have experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Responsibilities

• Develop the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices
• Maintain a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc
• Orchestrate multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serve as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success
• Develop a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). Have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals
• Stay up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency
• Serve as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc
• Manage all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward
• Ensure successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start
• Successfully scale layers of management and ensure career pathing/goals are being established for every member of your team
• Identify succession plans for your team and cultivate talent development for upward mobility

Preferred Qualifications

• Have the ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
• Be skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
• Have a successful track record of crafting and participating in sales pitches and audits
• Have proven prior work experience managing a P&L and hitting margin targets

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave