Paid Social Specialist

Summary

Join Power Digital as a Paid Social Specialist and contribute to a dynamic team focused on driving revenue growth and brand recognition for clients worldwide. You will be responsible for managing and optimizing paid social media campaigns across various platforms, communicating performance insights to clients and internal teams, and leveraging data-driven strategies. This role requires strong analytical skills, experience with paid social platforms, and excellent communication abilities. Power Digital offers a flexible work environment, competitive compensation, and various benefits, including paid time off, a work-from-home stipend, and professional development opportunities.

Requirements

• 1-2 years of digital marketing; Agency experience a plus
• + years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Facebook Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• + years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client-facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features. Excellent data analytics skills
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Effectively own tactical communication internally and externally for clients and client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with client for performance, tactical items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Full ownership and execution of performance marketing via paid social native platforms Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others as applicable
• Executes campaign builds A-Z with redundancy across channels
• Active execution of optimizations concerning performance improvements relative to goals
• Ownership of performance reporting and strategy communication
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Agency experience
• Lead Gen and B2B experience
• Experience with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• Experience with other technical platforms

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives