Associate Director, Paid Social

Summary

Join Lamark Media, an innovative digital marketing firm, as an Associate Director in Paid Social. Lead and scale paid social media campaigns, demonstrating expertise in social media advertising and driving significant ROI. Develop and execute comprehensive strategies, manage a team of specialists, and oversee budget allocation. Collaborate with internal and client teams on creative strategy, ensuring cohesive campaign execution. Stay updated on industry trends and foster a culture of innovation. This role requires extensive experience in paid social media advertising across multiple platforms and proven leadership skills.

Requirements

• 7+ years of experience in paid social media advertising, with a focus on platforms such as Facebook, Instagram, TikTok, Pinterest, Reddit, LinkedIn, and Snapchat
• At least 5 years of experience with e-commerce and shoppable media buys
• At least 2 years of experience in a management role with direct reports
• Strong understanding of social media platforms' native analytics and third-party reporting tools
• Proven ability to develop strategies for both paid and creative that meet or exceed business objectives
• Excellent analytical, organizational, and project management skills
• Strong leadership qualities with the ability to mentor and develop a team
• Excellent verbal and written communication skills

Responsibilities

• Develop and execute comprehensive paid social media strategies that align with the company's goals and objectives
• Lead a team of paid social specialists, ensuring high-quality campaign management and execution
• Assist clients with diversifying media buys above and beyond Meta by educating them about benefits of buying on platforms like Reddit and TikTok
• Oversee budget allocation and spend across various social media platforms, optimizing for performance and efficiency
• Drive creative strategy conversation with both internal and client teams to develop the art of storytelling for brands
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive campaign execution
• Maintain up-to-date knowledge of industry trends and advancements in social media advertising technologies and platforms
• Foster a culture of innovation and experimentation within the paid social team

Benefits

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• EAP and many other supplemental benefits
• Training and development opportunities