Paid Social Strategist

Summary

Join Power Digital as a Paid Social Strategist and lead the performance, strategy, and execution of paid social accounts. You will develop and implement strategies to achieve business goals, collaborating with various teams to optimize performance across platforms like TikTok and Meta. This role requires strong analytical skills, excellent communication, and experience in direct response marketing and e-commerce. You will own performance reporting, present findings to clients, and contribute to a positive team environment. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and ample opportunities for growth and development. The ideal candidate will have 1-2 years of digital marketing experience and a proven track record of success in paid social media campaigns.

Requirements

• 1-2 years of digital marketing; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills

Responsibilities

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social
• Full understanding of the eCommerce model and basic lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Present forward-thinking plans and execute to drive business results
• Operating as an effective member of the team for both department and account teams
• Contributing to a constructive and effective work environment in line with PD core values
• Actively participate in the growth and development of junior talent where applicable
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Agency experience
• Lead Gen and B2B experience
• Experience with additional platforms (LinkedIn Ads, Pinterest Ads, etc)
• Experience with other technical platforms

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives