Performance Marketing Analyst

Summary

Join Cranial Technologies, the world leader in plagiocephaly treatment, as a Performance Marketing Analyst. This remote role focuses on executing, testing, and optimizing paid media campaigns across Meta, Google, and email, driving performance across D2C and Provider acquisition channels. You will manage campaigns, conduct A/B tests, analyze results, and collaborate with vendors and internal teams. The ideal candidate possesses a Bachelor's degree, 2+ years of experience managing Meta and Google Ads campaigns, and strong analytical skills. Travel is required 1-2 times per year. This position offers a competitive salary, comprehensive benefits, and the opportunity to contribute to a meaningful cause.

Requirements

• Bachelor’s degree in a related field
• 2+ years of experience managing Meta and Google Ads campaigns
• Strong analytical skills and comfort using Google Analytics, UTM tracking, and attribution models
• Comfortable working in a fast-paced, performance-driven environment focused on execution
• Strong intellectual curiosity and a self-started mindset; eager to test, learn and improve
• Able to take different user and stakeholder perspectives into account to design innovative concepts and campaigns

Responsibilities

• Launch, manage, and optimize paid campaigns on Meta and Google Ads
• Set up and analyze A/B tests on landing pages and ad creatives
• Maintain and improve UTM tracking, attribution modeling, and reporting in platforms like GA4 and Meta
• Monitor campaign budgets, CAC, ROAS, and funnel metrics
• Collaborate with external creative vendors and internal teams to implement assets into campaigns

Preferred Qualifications

Experience with technical SEO, display marketing and CRM / marketing automation platforms like HubSpot / Salesforce / Microsoft Dynamics

Benefits

• Medical, Dental, and Vision Insurance
• 401k Retirement Plan with matching
• 3.5 Weeks Paid Time Off plus 7 company-paid Holidays
• Life Insurance
• Short/Long Term Disability Insurance
• Company provided laptop