Performance Marketing Campaign Manager

Summary

Join Blavity, Inc., a leading Black media company, as a Manager, Performance Marketing Campaign! This fully remote, U.S.-based role focuses on developing, executing, and optimizing performance marketing campaigns to drive ticket sales, memberships, and engagement for live events. You will manage paid media campaigns across multiple platforms, optimize campaigns for conversion rates, and leverage data analytics to track performance and refine strategies. Collaboration with cross-functional teams is key. The ideal candidate possesses expertise in data-driven marketing, customer journey mapping, and audience segmentation, along with 4+ years of relevant experience. This is a contractor position (W2) requiring availability aligned with the Pacific Time Zone.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred
• 4+ years of experience in performance marketing, paid media strategy, or growth marketing with a strong emphasis on conversion optimization
• Expertise in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, etc.) and marketing analytics tools
• Strong analytical skills with a proven ability to interpret data and optimize campaign performance
• Experience with A/B testing, landing page optimization, and CRO best practices
• Hands-on experience with audience segmentation, retargeting, and lead nurturing strategies
• Ability to work independently, manage multiple campaigns simultaneously, and thrive in a fast-paced environment
• Passion for digital marketing, audience engagement, and leveraging data to drive decisions
• Entrepreneurial attitude; ongoing passion to adjust marketing strategies to stay relevant and improve performance
• A healthy appreciation of GIFs and Black culture
• Candidates must be authorized to work in the U.S
• Candidates must be available to work in 100% alignment with the Pacific Time Zone

Responsibilities

• Develop and execute digital marketing strategies to drive ticket sales and customer acquisition for live events and membership programs
• Project manage paid media campaigns across multiple platforms, including Meta, Google, LinkedIn, and programmatic display networks in collaboration with our in-house departments
• Optimize campaigns to improve conversion rates, enhance customer acquisition, and drive revenue growth
• Lead CRO (conversion rate optimization) efforts, including A/B testing and landing page optimization to improve user experience and campaign efficiency
• Leverage data analytics to track campaign performance, measure ROI, and refine marketing strategies accordingly
• Collaborate with creative and content teams to develop compelling ad creatives, email messaging, and audience targeting strategies
• Manage performance marketing budgets, ensuring maximum ROI while meeting revenue and growth targets
• Implement audience segmentation and retargeting strategies to nurture leads and increase customer retention
• Generate reports and insights on campaign effectiveness, making data-driven recommendations for future marketing initiatives

Preferred Qualifications

Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role

Benefits

• This is a fully remote, U.S.- based role
• Occasional travel may be required
• The hourly rate is $60 for an average of 29 hours per week