Senior Performance Marketing Manager

Summary

Join Jobber, one of Canada's fastest-growing startups, as a Senior Performance Marketing Manager and drive year-over-year customer growth. You will lead multi-channel marketing strategies, manage budgets, analyze data to optimize campaigns, and collaborate with cross-functional teams. This role requires extensive experience in performance marketing, managing large budgets, and using analytics platforms. You will be responsible for meeting growth targets and supporting stakeholder goals. Jobber offers a competitive salary, equity rewards, health and wellness stipends, retirement savings matching, and an extended health package. Professional development opportunities are also provided.

Requirements

• An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses
• Hands-on experience in paid search and SEO, with an emphasis on SaaS customer acquisition
• Expertise in ad platforms such as Meta, Google Ads and Bing Ads
• Deep Google Tag Manager knowledge
• A proven track record of directly and effectively managing a $10M+ performance marketing budget and being responsible for revenue targets
• Experience nurturing a consistent testing process and culture
• Ability to extract and action meaningful insights from analytics platforms (e.g. Tableau, Data Studio, Google Analytics, Power BI, Looker)
• Proven ability to translate business objectives into acquisition strategies with meaningful KPIs
• Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
• Demonstrated ability to work with cross-functional teams and communicate proactively
• Self-motivated with the ability to effectively prioritize, work independently, and learn quickly
• Excellent communication skills with a passion for using data to tell compelling stories to senior leadership

Responsibilities

• Lead the planning, execution, and optimization of multi-channel marketing strategies—including paid and organic channels—to drive customer acquisition, meet growth targets, and support the specific goals of cross-functional stakeholders
• Develop and manage strategic plans and budgets for various marketing channels, ensuring resources are allocated efficiently to maximize performance and impact
• Analyze customer behaviour and channel performance data to generate insights, develop testing hypotheses, and identify opportunities to improve conversion rates and accelerate revenue growth
• Forecast and monitor key performance metrics with a strong emphasis on cost-effectiveness and return on investment
• Oversee multiple concurrent campaigns and optimization efforts across platforms, ensuring all projects remain on schedule, within scope, and aligned with broader business objectives
• Collaborate closely with teams across Jobber—including Business Analytics, Sales, Lifecycle, and Product Marketing—to deliver integrated, results-driven initiatives
• Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team to guide ongoing planning and execution

Preferred Qualifications

• Experience working at a high growth company
• Bachelors in business, communications, or equivalent experience

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
• A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family