Performance Marketing Manager

Summary

Join Digital Extremes as a Performance Marketing Manager and take ownership of campaign execution across multiple paid channels, driving user acquisition and optimizing performance. Collaborate with analysts, creatives, and external partners to uncover insights, scale high-performing campaigns, and support data-driven decision-making. Develop and optimize performance marketing strategies, including creative testing frameworks and funnel optimizations. Identify and prioritize growth opportunities through market research and competitive analysis. Partner with analytics to define KPIs and monitor campaign performance. Manage vendor and platform relationships. This role requires a Bachelor’s degree and 2–4 years of experience in performance marketing. Digital Extremes offers competitive salaries, excellent benefits, and paid time off.

Requirements

• Bachelor’s Degree in Management; Marketing, Economics, Statistics, or equivalent science degree, required
• 2–4 years of experience in performance marketing, media buying, or growth roles, with proven success running multi-channel campaigns (ie: social, search, mobile app, console media, display) across international markets
• Proven experience running ROI-positive paid media campaigns across multiple channels and markets (mobile, console, PC)
• Comfortable with mobile attribution, MMPs (like AppsFlyer), and event-based optimization strategies
• Strong analytical mindset; experience pulling data to extract insights and inform optimization
• Confident navigating ambiguity and working autonomously in a fast-paced, live service environment
• Experience collaborating with cross-functional teams (analytics, creative, product) to align goals and drive outcomes
• Strong project management skills with the ability to juggle multiple campaigns and deadlines
• Proficiency in ad platforms (ie: Meta Ads, Google Ads, TikTok Ads, Reddit Ads, etc)
• Knowledge of JIRA, Trello and Slack and proficiency with MS Office and Google Suite

Responsibilities

• Own new user acquisition and retargeting campaigns to drive high ROI ensuring efficient budget allocation across channels
• Develop and optimize performance marketing strategies, including creative testing frameworks, funnel optimizations, and platform specific best practices
• Identify and prioritize growth opportunities through market research, competitive analysis, and performance trends
• Partner with Analytics to define KPIs, build actionable dashboards, and monitor campaign performance to inform decision making
• Collaborate with Creative teams to brief, iterate, and evaluate high performing marketing assets
• Manage vendor and platform relationships, ensuring alignment on goals and performance metrics
• Other responsibilities as assigned

Preferred Qualifications

• Clever, creative personality with a passion for gamer culture
• Avid gamer is a plus!

Benefits

• Competitive salary with potential bonus opportunities
• Excellent benefits and paid time off
• Matching RRSP or Simple IRA
• Employee Assistance Program (EAP)
• Virtual access to Dialogue or Guardian, our mental wellness and healthcare services app
• Professional development and career support
• Work-life balance wellness subsidies
• Be part of “Giving Back” through a multitude of fundraising venues at DE
• Employee events and team building exercises