Director of Performance Marketing

Summary

Join FreedomCare, a healthcare company revolutionizing home care, as their Director of Growth Marketing! This remote role, with potential travel, involves leading state-level growth strategies and go-to-market execution as the company expands. You will own performance outcomes across the entire funnel, collaborating with internal teams and agencies. The ideal candidate is a data-driven performance marketer with multichannel paid acquisition experience and a proven track record of success in scaling growth. You will be responsible for developing and implementing state-specific marketing strategies, managing budgets, and optimizing campaigns for maximum impact. This position offers a competitive compensation package and the opportunity to make a significant contribution to the company's success.

Requirements

• 4–6 years in performance or growth marketing, ideally in healthcare, consumer services, or regulated industries
• Proven experience managing multi-state or regional growth campaigns
• Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks
• Experience working with external agencies across paid media, creative, and analytics
• Familiarity with CRO tools (e.g., Optimizely, Google Optimize), ad platforms (Meta, Google Ads), and marketing automation/CRM systems
• Excellent project management and cross-functional communication skills
• Highly organized, proactive, and adaptable in a fast-growing environment

Responsibilities

• Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local caregiver demographics to drive qualified leads and optimize spend efficiency
• Lead go-to-market (GTM) efforts for each new state — including campaign activation, media launch, creative localization, and coordination across internal and external teams
• Deliver on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs)
• Manage and optimize channel advertising budgets across digital (GB, GNB, Pmax, Meta), offline (Linear TV, radio, direct mail), and SEO — ensuring efficiency and impact
• Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies
• Drive full-funnel performance optimization , including:Lead-to-SR and SR-to-SOC conversion ratesWebsite traffic growth and conversion rate improvementsState-specific CRO testing plans and landing page performance
• Own and execute structured testing roadmaps , including A/B testing of creatives, messaging, and landing page experiences — leveraging insights from early-launch states to inform broader rollout
• Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure cultural and market relevance by state
• Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation

Benefits

• Competitive compensation
• Medical benefits
• Retirement plans
• Wellness programs
• Fun company events
• Ongoing learning opportunities to grow your career