Performance Marketing Lead

Summary

Join Sporty's, a leading digital entertainment platform, as their LATAM Performance Marketing Lead in Brazil and Mexico. You will lead and execute performance marketing strategies across web and app channels, managing campaigns on various platforms like Google Ads, Meta Ads, and others. Responsibilities include driving user acquisition, optimizing key metrics, developing affiliate and programmatic channels, and collaborating with cross-functional teams. Success requires 5+ years of performance marketing experience, preferably in online sports betting within LATAM, fluency in English and Portuguese (Spanish a plus), and deep knowledge of marketing platforms and tools. The role offers quarterly bonuses, flexible hours, top equipment, referral bonuses, 30 days of paid leave, an annual company retreat, and a collaborative work environment.

Requirements

• 5+ years of experience in performance marketing or user acquisition, preferably within the online sports betting industry, with proven success in LATAM markets
• Fluency in English and Portuguese is a must; Spanish is a strong plus
• Deep knowledge of key performance marketing platforms and tools, including Google Ads, Meta Ads Manager, programmatic platforms, and marketing automation tools
• Strong analytical mindset and confidence working with campaign data to drive decisions, improve performance, and scale growth
• Solid grasp of digital marketing fundamentals across SEO, SEM, paid social, affiliate, and email marketing
• Understanding of LATAM digital consumer behaviour, with awareness of local trends, platforms, and regulatory landscape

Responsibilities

• Lead and execute the performance marketing strategy for Brazil and Mexico across web and app channels, aligned with business growth targets
• Manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms
• Drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimisation
• Develop affiliate and programmatic channels in LATAM, unlocking new scalable growth opportunities
• Analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement
• Collaborate with product, analytics, and creative teams to deliver localised and impactful marketing campaigns
• Stay on top of trends, regulations, and competitor strategies in the LATAM digital and sports betting space
• Build strong relationships with key partners to secure priority access and maximise impact
• Provide leadership within your areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 30 days paid annual leave
• Annual company retreat
• Highly talented, dependable co-workers in a global, multicultural organisation
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members