Mobile Performance Marketing Lead

Summary

Join Sporty's team as their Mobile Marketing Performance Lead and spearhead mobile user acquisition and engagement strategies across various app-focused performance channels. You will own and scale mobile marketing efforts, develop high-impact strategies to increase installs, optimize retention, and drive LTV. Collaborate with creative, analytics, and product teams to achieve key performance indicators (KPIs). Responsibilities include developing mobile marketing strategies, leading a team of UA managers, partnering with the creative team, driving A/B testing, extracting insights from BI tools, staying ahead of platform changes, managing vendor relationships, overseeing ASO activations, and developing and managing the User Acquisition team. The role requires significant experience in mobile user acquisition and performance marketing, expertise in mobile analytics and attribution tools, proficiency in ASO techniques, and strong data literacy. Sporty offers a range of benefits including quarterly bonuses, flexible working hours, top-of-the-line equipment, referral bonuses, paid annual leave, an annual company retreat, and a supportive work environment.

Requirements

• Four years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment
• Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs
• Experience scaling UA campaigns worldwide
• Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar
• Proficient with ASO techniques and tools for both iOS App Store and Google Play Store
• Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling
• Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics
• Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment
• Comfortable managing budgets across geographies and allocating spend based on ROI performance

Responsibilities

• Develop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world
• Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff)
• Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production
• Drive A/B testing across creatives, placements, targeting to maximise user quality and achieve KPIs
• Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions
• Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics
• Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation
• Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages
• Develop and manage the User Acquisition team

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
• Highly talented, dependable co-workers in a global, multicultural organisation
• Payment via DEEL, a world class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members