Performance Marketing Lead

Summary

Join Sporty's performance marketing team as a Performance Marketing Lead and drive user acquisition for media products across web and app platforms globally. Lead and scale digital marketing campaigns across key channels, including Google, Meta, TikTok, and programmatic networks. Optimize performance through experimentation and data-driven insights. Collaborate with cross-functional teams to enhance user journeys and drive engagement. Support cross-product analytics and identify new growth opportunities. Build strong relationships with media and tech partners. Contribute to a collaborative and innovative marketing culture.

Requirements

• 5+ years of experience in performance marketing, user acquisition, or growth, ideally within media, entertainment, or digital consumer products
• Proven success scaling paid campaigns across platforms like Google, Meta, TikTok, and programmatic, with a strong grasp of data-driven optimization
• Experience collaborating with product, analytics, and creative teams to improve user journeys and drive measurable impact
• Strong analytical mindset and proficiency with attribution and analytics tools (e.g. Google Analytics, AppsFlyer, Looker)
• Solid understanding of marketing fundamentals across paid acquisition, lifecycle/CRM, and cross-channel measurement
• Bachelor’s degree in Marketing, Business, Economics, or a related field
• Comfortable working in fast-paced, cross-functional, and globally distributed teams

Responsibilities

• Own the strategy and execution of performance marketing initiatives aligned with business goals for our media platforms
• Define and oversee paid media acquisition efforts across channels like Google, Meta, TikTok, and programmatic - executed in partnership with our user acquisition team
• Optimize performance through experimentation, audience insights, and continuous iteration on creative and targeting approaches
• Partner with product and lifecycle teams to enhance onboarding, improve user flows, and drive long-term engagement
• Support cross-product analytics by aligning attribution, tracking, and measurement across media and transactional products
• Identify and develop new growth opportunities via affiliates, influencers, and local ad networks
• Build strong relationships with key media and tech partners to gain early access to betas and unlock strategic advantages
• Contribute to a high-performing, collaborative, and innovation-led marketing culture

Preferred Qualifications

Fluent in English; additional languages (e.g. Portuguese or Spanish) are a plus

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
• Highly talented, dependable co-workers in a global, multicultural organisation
• Payment via DEEL, a world class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members