Performance Marketing Manager

Summary

Join Pitchup.com, an award-winning and rapidly expanding travel site, as their Performance Marketing Manager. You will manage a significant annual budget (£2.5m+), optimizing ROI and revenue growth through paid search and social media campaigns. This role involves maximizing productivity through automation, identifying growth opportunities, and supporting international expansion. You will collaborate with various teams, including engineering, data science, and SEO, to deliver successful campaigns. The position requires a proven track record of managing large-scale global campaigns and strong experience in paid search and social media marketing. Pitchup.com offers a 100% remote work environment and a competitive salary and benefits package.

Requirements

• Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce business
• Strong experience in paid search with at least 3-4 years of experience
• Good experience in paid social with at least 2-3 years of experience (Meta required, TikTok advantageous)
• SA360 experience required
• Excellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attribution
• Commercially focused and driven with the ability to work towards metrics and manage budgets
• Ability to work to deadlines in a fast paced environment
• Excellent verbal and written communication skills
• Ideally a background (e.g. degree) in a STEM or other numerate discipline
• UK-based with right to work in the UK (unfortunately we are unable to offer sponsorship)

Responsibilities

• Run effective performance marketing strategies, launching/optimising campaigns locally and internationally
• Maximise productivity through automation and feed integration
• Rapidly identify high-potential ideas via a ‘test and learn’ approach
• Support the building out of the international plan and global expansion, targeting local search engines as appropriate
• Suggest implementing monitoring tools and aid the process/reports for analysing PPC performance
• Assist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
• Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
• Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
• Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
• Contribute to Pitchup.com's broader growth strategy and keep abreast of PPC, SEM and Paid social trends

Preferred Qualifications

French or Spanish language skills highly desirable

Benefits

• Pension match up to 4%
• 25 days' holiday + bank holidays
• Life insurance, critical illness cover, group income protection
• Aviva private health insurance
• Enhanced maternity and paternity leave
• Cycle to work scheme
• Staff discount scheme for Pitchup.com holidays