Senior Performance Marketing Manager

Summary

Join Rula as a Senior Performance Marketing Manager and lead efforts to expand the provider network in key states. You will develop and implement multi-channel marketing campaigns to increase awareness and acquisition of mental health providers, ensuring the company meets patient demand and maintains high-quality care. This role involves owning Rula’s provider positioning strategy, building full-funnel campaigns across various channels, and collaborating with cross-functional teams. You will tailor strategies to specific market dynamics, optimize performance, and contribute significantly to shaping Rula’s provider growth strategy. The position requires a strong analytical background and proven success in B2B2C performance marketing. This is a high-impact, full-time, fully remote role.

Requirements

• 7+ years of experience in performance or growth marketing, with a focus on B2B2C or multi-sided marketplaces
• Proven track record of launching multi-channel acquisition campaigns (SEM, paid social, email, etc.) with measurable ROI and CAC improvement, and full-funnel conversion optimization, including lead nurturing and retargeting strategies
• Strong analytical skills with experience in experimentation (A/B testing), performance reporting, and marketing attribution
• Experience partnering cross-functionally with Product Marketing, Creative, and Sales teams to drive coordinated go-to-market execution
• Proven ability to operate effectively in fast-paced, ambiguous environments with evolving priorities and limited structure
• Excellent written and verbal communication skills for campaign strategy, cross-functional alignment, and executive updates

Responsibilities

• Develop and implement multi-channel marketing campaigns to increase awareness and acquisition of mental health providers
• Own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership
• Build and scale full-funnel campaigns across digital and offline channels
• Test and expand into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to cost-effectively reach and activate providers
• Tailor strategies to state-specific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI
• Collaborate with Product Marketing, Creative, and Sales to ensure alignment from messaging through onboarding

Preferred Qualifications

• Experience with state-level/localized marketing strategies or geo-targeted campaigns
• Prior ownership of provider- or clinician-facing acquisition initiatives in healthcare or health tech
• Familiarity with marketplace dynamics where supply and demand must grow in tandem
• Strong understanding of behavioral segmentation and persona development
• Comfort with low-fidelity testing and agile experimentation cycles

Benefits

• 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all