Performance Marketing Manager

Summary

Join Wild Alaskan Company as a Performance Marketing Manager and contribute to our mission of sustainable food systems. You will plan, execute, and analyze paid media campaigns across various channels, optimizing performance and driving growth. Daily responsibilities include campaign management, budget allocation, and performance analysis using key metrics. You will collaborate with the creative team, data analysts, and external partners to enhance campaign effectiveness. A structured test-and-learn approach is crucial for continuous improvement. This role requires strong analytical skills, experience managing substantial budgets, and expertise in digital advertising platforms.

Requirements

• 5+ years of experience scaling positive ROI ecommerce performance campaigns across multiple digital channels
• Experience managing 7-figure monthly budgets
• In platform experience with Meta and Google
• Excellent excel & analytical skills; a passion for “letting the data do the talking” and making decisions and recommendations based off data
• Must be a subject matter expert that’s humble and willing to collaborate with a broad range of stakeholders
• Detailed oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
• Ability to multi-task and work autonomously - prioritizing and making clear decisions with limited time and information
• Be proactive, have a can-do attitude and a solution-driven mindset with a passion for continual learning

Responsibilities

• Manage the execution and analysis of paid media campaigns—including Native, Search, Display, and Paid Social—with strategic guidance from the Director of Growth
• Perform daily campaign management and optimization including budget allocation and forecasting, bidding management and ad creative optimizations
• Analyze campaign performance across channels using key metrics and attribution tools to identify insights, optimize spend, and drive continuous growth
• Track performance and report out campaign metrics across the funnel: CPM, Engagement, Frequency, CPC, CTR, CAC/CPA, and ROAS
• Lead a structured test-and-learn strategy across ad creative, copy, targeting, landing pages, and other key campaign elements to drive continuous performance improvement
• Proactively ideate and test new creative concepts and iterations in partnership with the creative team and external agencies
• Partner with the data & analytics team to analyze performance, build dashboards, and identify optimization opportunities
• Manage the end-to-end creator platform process, including developing campaign briefs, selecting creators, overseeing communications, and launching ads
• Lead strategic meetings with channel partners and vendors, evaluating recommendations, providing clear feedback, and driving performance-focused outcomes
• Partner with internal and external stakeholders, including marketing team members, cross-functional team members, agencies, and vendors
• Maintain a high level, up-to-date understanding of best practices and strategies across all digital advertising platforms
• Additional responsibilities assigned as needed to support the business

Preferred Qualifications

• Project management system experience in Asana
• Looker and Google data studio experience
• Experience with tracking pixels and attribution models
• Experience with affiliate, offline, and other marketing channels

Benefits

• Health, vision, and dental insurance
• 401k
• PTO
• Safe/sick time
• Vacation
• Parental leave