Senior Performance Marketing Manager

Summary

Join Ada, an AI customer service company, as a Senior Performance Marketing Manager and lead our performance marketing program, driving Enterprise pipeline volume through impactful paid media campaigns. Collaborate with the Sales team to launch ABM campaigns, nurturing leads throughout the customer journey. Develop and execute a conversion rate optimization roadmap, leveraging your strategic mindset and analytical skills to maximize conversion rates. Manage campaign tracking, reporting, and forecasting to ensure data-driven decisions. Improve inbound ROI through strategic budget management and identify opportunities for performance improvement based on industry trends and best practices. This pivotal role requires 6+ years of experience in performance marketing within Enterprise SaaS and proven success managing multi-million dollar media budgets. The expected salary range is $90,000 to $118,000 CAD OTE.

Requirements

• 6+ years of proven experience in performance marketing within Enterprise SaaS
• Proven success managing multi-million dollar media budgets
• Expert-level proficiency with key ad platforms (Google Ads, LinkedIn, Meta) and other marketing tools (Google Analytics, Salesforce, Hubspot, VWO, SEMRush)
• Demonstrated success building and managing a conversion rate optimization program with measurable impact on performance
• AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
• Exceptional analytical, problem-solving, and communication skills
• Revenue focused, with a track record of successful marketing campaigns driving measurable pipeline success
• Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments

Responsibilities

• Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient pipeline generation with Enterprise leads
• Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion
• Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement
• Manage campaign tracking, reporting, and forecasting methodologies to ensure data-driven decisions and actionable insights
• Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC)
• Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology