Performance Marketing Manager, Paid Search

Summary

Join Kraken's paid growth team as a seasoned performance marketer to lead and optimize paid search campaigns globally. You will be responsible for developing and executing paid search strategies across various platforms, managing multi-million dollar budgets, and collaborating with cross-functional teams. The ideal candidate possesses extensive experience in paid search marketing, strong analytical skills, and a proven track record of success in driving user acquisition. This fully remote position offers the opportunity to contribute to Kraken's global growth and work with a world-class team in the dynamic cryptocurrency industry. The role requires a deep understanding of paid search, data-driven decision-making, and a passion for experimentation. Kraken is committed to fostering a diverse and inclusive workplace.

Requirements

• 5+ years of hands-on experience in performance marketing, with a focus on paid search campaigns
• Experience managing and optimizing paid search campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Test and learn mindset with a passion for experimentation and proven track record of executing A/B tests
• Proficiency with advertising platforms including Google Ads, Bing Ads and Apple Search Ads
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
• Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment
• Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up

Responsibilities

• Lead paid search strategy, development, and execution to scale Kraken's growth globally
• Manage and optimize paid search campaigns to achieve CAC goals across each of our priority geos and customer segments
• Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement
• Effectively manage a multi-million dollar performance marketing budget
• Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search
• Collaborate with cross-functional teams, including design, data analytics, product, product marketing, to align on campaign goals and strategies
• Additional duties and responsibilities as assigned

Benefits

#LI-Remote