Senior Field and Channel Marketing Manager

Summary

Join Trustmi, a company focused on eliminating socially engineered fraud, as a Senior Manager of Field Marketing. You will lead the strategy and execution of field and channel marketing initiatives, collaborating with sales, demand generation, and channel partners. Responsibilities include aligning field marketing activities with sales goals, developing account-based marketing programs, planning and executing field events and large conferences, building channel partner relationships, creating scalable playbooks, and managing performance against pipeline targets. The ideal candidate possesses a Bachelor's degree in a related field and 5+ years of B2B marketing experience in cybersecurity, with expertise in field marketing, channel marketing, and account-based strategies. The role requires experience working with sales and ABM teams, running events with channel partners, and strong analytical and communication skills. Trustmi offers a fully remote work environment with flexible hours, unlimited PTO, equity options, and a collaborative team culture.

Requirements

• A passion for making a meaningful impact at a high-growth, fast-paced company
• Bachelor’s degree in Business Administration, Marketing, or a related field, or equivalent experience
• 5+ years of proven success in B2B marketing, with expertise in field marketing, channel marketing, and account-based strategies at a cybersecurity company
• Experience working with sales, demand generation, and ABM teams, ideally in SaaS or tech
• Experience running events with channel partners in the cybersecurity industry i.e. Guidepoint, Optiv, etc
• Ability to balance strategic vision with hands-on tactical execution
• Proven ability to drive revenue through innovative marketing strategies and data-driven decision-making
• Strong project management, organizational, and analytical skills
• Exceptional communication and relationship-building abilities across cross-functional teams and senior leadership

Responsibilities

• Sales Alignment: Partner closely with sales to align field marketing activities and channel programs with strategic goals for key regions
• Account-Based Marketing (ABM): Develop targeted account and territory-specific programs to engage prospects in high-priority accounts and regions
• Field Events: Identify key industry events, conferences, and regional opportunities to sponsor. Budget, plan and execute unique hosted events that generate leads and nurture existing opportunities
• Large Conferences: Own the budget, planning, and execution of large conferences such as RSA, BlackHat, Gartner Security & Risk Management Summit, AFP, and more
• Channel Marketing: Build relationships with top channel partners in key markets. Develop and execute event plans to enhance engagement and awareness among resellers and their customers
• Operations: Create a scalable playbook for field and channel marketing, establishing clear expectations, roles, and metrics. Plan and execute all related initiatives
• Performance Management: Set and meet pipeline targets, taking ownership of Trustmi’s Field Marketing Program’s success

Benefits

• Fully remote company with flexibility to support work-life balance, including parents
• Unlimited PTO—take time when you need it
• Equity options in a high-growth company with a significant market opportunity
• Opportunity to tackle challenging problems and transform how businesses protect themselves from payment fraud
• A collaborative, curious, and fun team culture