Performance Marketing Specialist

Summary

Join Pleo, a dynamic European scale-up, as a Performance Marketing Specialist to spearhead LinkedIn paid social campaigns. You will manage campaigns from inception to completion, maximizing ad-LTV, collaborating with internal teams, and partnering with data analysts to track key metrics. Responsibilities include owning and scaling LinkedIn campaigns across multiple markets, generating leads and contributing to revenue growth, and experimenting with new targeting strategies. Success requires proven experience in LinkedIn ad campaign optimization, data analysis, A/B testing, and managing significant budgets. The role offers opportunities to influence revenue growth and work with cutting-edge technologies.

Requirements

• Have proven experience running and optimizing ad campaigns on LinkedIn
• Love digging into data—you know how to read it, interpret it, and turn insights into action for yourself and the team
• Enjoy A/B testing and finding opportunities to optimize targeting segments or unlock new campaign strategies that make an impact
• Have experience managing a 7-digit annual budget (€)
• Bring your curiosity to experiments—we’re always looking to test, improve, and scale through innovative new approaches
• Have demonstrable experience in generating pipeline and revenue - you’re great at connecting marketing efforts to business outcomes
• Are skilled in both data-driven storytelling and spreadsheets, with a passion for analysis to guide your decision-making
• Show a strong ability to work independently, taking projects from concept to execution

Responsibilities

• Manage LinkedIn paid social campaigns from start to finish, driving our paid acquisition strategy day-to-day
• Maximizing ad-LTV, collaborating with Creative Producers to deliver insights that shape new creative iterations
• Collaborate closely with world-class in-house teams like Creative Production, Demand Generation, Field Marketing, Brand, and Revenue Operations
• Partnering with Data Analysts to track performance against key metrics like CPA, MRR, LTV:CAC, Payback and more
• Working hand-in-hand with CRO specialists to create a seamless post-click user journey
• Owning and scaling our LinkedIn paid acquisition campaigns across multiple markets
• Work within a team that manages an 8-digit annual budget (€) and directly influence revenue growth in multiple markets
• Generate leads, build pipeline, and contribute to revenue growth
• Experimenting with new ideas and targeting opportunities to drive results by identifying and testing new targeting segments and optimisation strategies

Preferred Qualifications

Have dabbled in AI, SQL, Python, or other programming tools that elevate campaign performance (a big bonus)

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice
• Access to MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶