Performance Media Analyst

Summary

Join VERB, a digital marketing agency in Halifax, as a Performance Media Analyst. You will manage end-to-end paid media for clients, including planning, implementation, and reporting. Collaborate with internal teams to maximize ROI. Responsibilities include campaign monitoring, optimization, and reporting, working directly with clients and creative/development teams. You will establish strategies, set benchmarks, and present findings. The role requires 2-4 years of paid media management experience, post-secondary education, and proficiency in various platforms like Google Ads and social media. VERB offers excellent benefits, including vacation time, travel credit, and comprehensive health insurance.

Requirements

• 2-4 years of experience managing paid media
• Post-secondary education in advertising, marketing, journalism, business or relevant experience
• Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
• Experience with Google Ads and Google Analytics
• Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
• Demonstrates an interest in researching new channels and methods of paid amplification
• Strong attention to detail and proven ability to manage budgets
• Excellent written and verbal communication and comfortable presenting to clients
• Highly organized with the ability to function in a fast-paced business environment

Responsibilities

• Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics
• Work directly with analytics to report on insights
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Work with development teams on tracking plans, best practices and issue resolution
• Monitor campaign budgets and results and make budget and channel allocation recommendations
• Set-up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Present and report to clients
• Proof dashboards prior to status meetings
• Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required

Benefits

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs
• Vacation time available on day one (not to mention an extra bonus week during the holidays)
• An annual travel credit (for non-work related travel)
• Free office snacks and drinks to keep you energized when you’re around