PPC Specialist

Summary

Join Awesome Motive as a PPC Specialist and lead the management and optimization of pay-per-click campaigns across diverse digital platforms. Leverage AI and PPC technologies to execute strategic initiatives, primarily focusing on Google Ads, while expanding our presence on YouTube, LinkedIn, Meta, and other platforms. Optimize campaigns for maximum reach and engagement, ensuring precision and impact in a competitive digital landscape. You will analyze campaign performance, conduct keyword research, and collaborate with cross-functional teams. The role requires a deep understanding of PPC and AI technologies, strong analytical skills, and proven success in managing complex campaigns. This is a remote position offering competitive salary, benefits, and flexible PTO.

Requirements

• 4-6 years of experience in managing and optimizing PPC campaigns at a professional level, with a significant focus on driving measurable results
• Deep expertise in developing and executing Google Ads strategies, with a history of achieving demonstrable success
• Proficient in managing and scaling campaigns across multiple platforms including LinkedIn, Meta, and beyond
• A solid understanding of the PPC landscape in 2025, with a particular focus on how AI technologies are reshaping digital marketing strategies, is essential. Your expertise allows you to anticipate changes and use AI tools to boost PPC campaign efficiency and effectiveness
• Strong analytical skills with the ability to interpret detailed data sets and apply insights to optimize campaign performance
• Proven ability to manage complex campaigns and budgets effectively, ensuring alignment with business goals
• Proficiency in leveraging digital marketing tools such as Google Analytics, SEMrush, and other relevant platforms for performance tracking
• Documented success in enhancing brand visibility and audience engagement through strategic PPC initiatives
• Excellent verbal and written communication skills, capable of presenting complex insights clearly to various stakeholders
• Ability to build and maintain automated reporting systems to facilitate comprehensive performance evaluation
• Personal computer with reliable internet access
• Availability to participate in audio/video meetings during business hours (9 am - 5 pm EST)

Responsibilities

• Strategically plan, execute, and optimize PPC campaigns across a variety of platforms, including Google Ads, YouTube, LinkedIn, and Meta, to meet the diverse needs of multiple brands
• Analyze and report on campaign performance, using data to drive enhancements and refine bidding strategies to maximize ROI
• Stay at the forefront of digital advertising and AI technologies, integrating the latest advancements into campaign strategies to maintain a competitive edge
• Conduct thorough keyword research and competitive analysis to inform campaign planning and execution
• Develop and implement A/B testing plans to continuously improve ad performance, landing pages, and conversion rates
• Manage budget allocations, ensuring efficient use of resources to meet performance targets across various platforms
• Collaborate with cross-functional teams, including marketing and design, to ensure cohesive messaging and branding consistency
• Design and maintain automated reporting dashboards to streamline access to critical performance insights for internal teams
• Assist in the integration of AI tools and technologies to automate processes and enhance the effectiveness of digital marketing efforts
• Ensure all campaigns comply with applicable digital advertising guidelines and best practices, maintaining the integrity and reputation of each brand
• Provide training and mentorship to junior team members, fostering a culture of continuous learning and improvement
• Explore new digital advertising opportunities and platforms to expand the reach and impact of PPC initiatives

Benefits

• Competitive Salary
• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina & Jamaica
• Work from your home
• Flexible PTO after 90 days of employment
• Holidays (based on your location)
• Paid Parental Leave
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning
• We cover all costs of company travel (including our annual all-company retreat and mini-team meetups)
• Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary