PPC Specialist

Summary

Join KIVORK's diverse global team of over 1000 talented individuals and be a vital part of crafting compelling travel experiences. As a PPC Specialist, you will leverage your expertise in Google Ads, Bing Ads, and paid social media to create and execute comprehensive strategies aligned with business goals. You will analyze data, manage budgets, and optimize campaigns for maximum ROI. This role requires experience in the travel industry and strong analytical skills. KIVORK offers a stable career with growth opportunities, attractive salary and benefits, professional development, and a flexible hybrid work model.

Requirements

• Master Google Ads, Bing Ads, and paid social media platforms
• Be proficient in data analysis to measure performance metrics such as CTR, CPC, CPA, ROI, and Quality Scores
• Have experience with tools like Google Analytics, Google Tag Manager, and heatmaps for deeper insights
• Possess a strong ability to create and execute comprehensive PPC strategies aligned with business goals
• Have experience in the travel industry
• Be skilled in audience targeting and segmentation
• Have expertise in managing and optimizing budgets to maximize ROI
• Be familiar with automated and manual bidding strategies
• Be proficient in running A/B tests on ads, landing pages, and bid strategies
• Be focused on improving conversion rates through iterative testing
• Have the ability to create detailed performance reports with actionable insights
• Be able to clearly communicate results and recommendations to stakeholders

Responsibilities

• Collaborate to ensure PPC efforts align with broader marketing campaigns
• Provide insights on target audience and brand messaging
• Coordinate to integrate PPC and organic search strategies effectively
• Share keyword insights for campaign optimization
• Offer specialized tools, analytics, or additional campaign management
• Provide advanced insights or resources for scaling campaigns
• Set overall business objectives and campaign budgets
• Review and approve strategic initiatives
• Deliver deeper insights into campaign performance

Benefits

• Work on exciting projects in a supportive team environment
• Stable career with growth opportunities
• Attractive salary and comprehensive benefits
• Professional development and learning opportunities
• Flexible Hybrid Work Model (Office/Remote)