Ppc Specialist

Summary

Join Globe Runner, a statistical marketing innovator, as a PPC Specialist to elevate their paid media efforts. You will lead and manage digital advertising campaigns on Google and Meta, optimizing ad performance and ensuring strong ROI for clients. This role requires advanced Google Ads expertise and experience with various advertising platforms. You will create engaging ad copy, manage media budgets, and identify upselling opportunities. The position offers a competitive salary, global work flexibility, paid time off, and the chance to make a real impact in digital marketing.

Requirements

• Advanced Google Ads expertise
• Experience with advertising on Facebook, Instagram, and LinkedIn
• Proficient with Ads Manager and comfortable setting up conversion tracking via GTM
• Experience with eCommerce, Local, and Lead Generation campaigns

Responsibilities

• Lead and manage digital advertising campaigns on Google and Meta
• Continuously optimise ad performance through analysis and adjustments
• Adapt strategies to suit different client industries and effectively reach target audiences
• Write engaging and relevant ad copy
• Manage media budgets to ensure maximum ROI
• Meet deadlines for client meetings and deliverables
• Identify upselling opportunities based on campaign performance
• Maintain high client retention by delivering consistent, high-quality results
• Occasionally join client meetings as a subject matter expert

Preferred Qualifications

• Experience advertising on platforms beyond Google and Meta (e.g., LinkedIn, Twitter, TikTok, programmatic ads)
• Proficiency with advanced analytics tools for tracking and enhancing ad performance
• Certifications in Google Ads, Meta Blueprint, or other relevant platforms
• Familiarity with a variety of industries, allowing for quicker adaptation to client needs
• Experience in copywriting or creative ad development
• Basic understanding of SEO and how it complements paid advertising

Benefits

• Competitive Salary: Enjoy a monthly salary of $3,000-$3,500
• Global Work Flexibility: Work remotely from anywhere in the world
• Paid Time Off: Enjoy 20 days paid holidays and flexible time off to recharge