Remote Principal Account Based Marketing Manager
at Dynatrace

Summary

Join our team as a strategic marketer to create hyper-personalized experiences that captivate and engage high-value accounts in the 1:1 Account Based Marketing role. You'll work hand-in-hand with Global Account Sales leaders to identify, build, and execute programs that increase our footprint with strategic accounts.

Requirements

• Bachelor's degree in Marketing, Business Administration, related field or relevant experience
• 5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM

Responsibilities

• Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
• Lead development of personalized content experiences and programs that resonate with decision makers at the account
• Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
• Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
• Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
• Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact

Preferred Qualifications

• Proven track record of successfully executing 1:1 ABM campaigns for global accounts
• Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools
• Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success
• A solid understanding of customer personas and the ability to tailor messaging accordingly
• Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions

Benefits

• Health insurance
• Dental insurance
• Life insurance
• STD insurance
• LTD insurance
• 401k Plan
• PTO (Paid Time Off)