Principal Growth Marketing Manager

Summary

Join VISO TRUST, a venture-backed startup with a fully remote workforce, as a Principal Growth Marketing Manager to lead marketing efforts and drive demand generation in the cybersecurity risk management space.

Requirements

• 7+ years of marketing experience in B2B SaaS, ideally within the cybersecurity, compliance, or risk management space
• Proven track record in demand generation and growth marketing, with a deep understanding of performance marketing channels, ABM, and SEO/SEM strategies
• Experience building a marketing function in an early-stage startup with a lean team, including both strategy development and hands-on execution
• Expertise in crafting positioning and messaging for technical, complex products targeted at sophisticated buyers (e.g., CISOs, risk professionals)
• Strong content marketing and thought leadership experience, with the ability to create high-quality content and build the company’s credibility in the industry
• Ability to analyze data, measure marketing impact, and optimize campaigns for growth
• Exceptional communication and collaboration skills to work effectively with cross-functional teams
• Prior experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Hubspot)

Responsibilities

• Develop and execute a comprehensive marketing plan that aligns with our business goals
• Define key metrics for marketing success, monitor performance, and continuously optimize campaigns
• Own demand generation initiatives, utilizing digital marketing channels such as SEO, SEM, paid media, email marketing, and account-based marketing (ABM) to generate high-quality leads and drive pipeline growth
• Craft compelling positioning, value propositions, and messaging that resonates with our target buyer personas (CISOs, risk management professionals, etc.)
• Own the development of content and thought leadership strategies, creating resources such as whitepapers, blogs, case studies, webinars, and more
• Partner with the product, customer success, and sales teams to successfully launch new features and products

Benefits

• Standard benefits include medical, dental, vision, disability, life and AD&D insurance for employees and dependents without employee contributions
• Zero deductible medical plans with minimal out-of-pocket expenses
• HSA/FSA options
• 401k
• Unlimited PTO
• 18 paid holidays per calendar year
• Communications stipend
• On-hours social events
• Opportunities for training and growth