Remote Principal Email Marketing Manager

Summary

Join Viator's B2B team as a Marketing Professional to support the company's purpose by maximizing the quality of their supply base and driving revenue growth. The ideal candidate will have experience in email marketing, lifecycle marketing at a B2B brand, knowledge of the latest B2B CRM practices, and expertise using Marketo.

Requirements

• 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
• Experience using Canva
• Experience with Excel and Big Query

Responsibilities

• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention
• Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements
• Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs
• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness
• Work with copywriters and designers to create compelling email content
• Writing engaging ad copy for email campaigns when copywriting resources are not available
• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums