Principal Ads Solutions Manager

Summary

Join Instacart as a Principal Ad Solutions Manager and play a pivotal role in launching and growing our Business-to-Business (B2B) ad products. You will engage with prospective advertisers and partners, providing strategic insights and driving initiatives to meet product, revenue, and adoption goals. This role involves collaborating with product, sales, and marketing teams to ensure our solutions meet the needs of new advertising stakeholders. You will develop and execute strategic plans, conduct discovery sessions with CPG brands, and explore new revenue streams. The position requires strong communication, strategic thinking, and collaborative skills. Instacart offers a flexible work environment and competitive compensation and benefits.

Requirements

• 10+ years proven experience in sales engineering, management consulting, or enterprise solutions, preferably within digital advertising, e-commerce, CPG, or related industries
• Strong knowledge of B2B CPG sales strategies and familiarity with industry dynamics
• Excellent communication and interpersonal skills to engage effectively with senior-level contacts (VP+)
• Strategic thinker with the ability to translate market insights into actionable product and sales strategies
• Ability to work collaboratively within a team and cross-functionally in a matrix org
• Experience launching new offerings driving them to market success

Responsibilities

• Translate company goals into an overarching commercialization and revenue strategy for new B2B ad products and partnerships
• Develop and execute on strategic plans from inception through post-launch
• Conduct thorough discovery sessions with CPG brands to understand needs, leveraging introductions from existing sales teams, senior leadership, and B2B ads partners
• Scope and explore new revenue streams by establishing relationships with key decision makers and new personas within existing advertisers
• Partner with product, marketing, sales and other cross-functional teams to shape and recommend new B2B ad products and narratives tailored to client/advertiser needs
• Use insights and client feedback to enhance our product offering and value proposition

Preferred Qualifications

Bachelor's degree

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants