Principal Product Marketing Manager

Summary

Join 6sense as a Principal Product Marketing Manager to lead the development and evolution of positioning, messaging, and storytelling across Marketing and Sales product lines. This highly creative role requires crafting compelling narratives from product insights, customer pain points, and market shifts. You will be the strategic owner of core narratives, ensuring consistent messaging across various platforms. Collaborate cross-functionally to build clarity, differentiation, and market momentum. If you are a product marketer with strong writing skills and a passion for big ideas, this is the perfect role for you. The role involves creating high-impact narratives for product launches and campaigns, writing copy for various materials, and partnering with cross-functional teams. You will also stay updated on industry trends and test messaging based on feedback.

Requirements

• 5-7 years of experience in product marketing, preferably in B2B SaaS, Martech, or AI-powered marketing solutions
• Excellent storytelling skills—can craft narratives that resonate with marketers
• Experience building and maintaining messaging guides and positioning frameworks
• Ability to simplify complex concepts and translate technical capabilities into compelling messaging
• Strong cross-functional collaboration skills—especially with product, sales, demand gen, and brand
• Proven ability to create high-quality, visually compelling deliverables (e.g., slide decks, messaging docs, collateral)
• Can craft taglines, narratives, and campaign messaging that drives engagement
• Familiar with competitive research, message testing, and market validation techniques
• A strong pulse on modern B2B tone, trends, and what resonates in-market
• Highly adaptable, self-directed, and energized by creative problem solving

Responsibilities

• Own and evolve 6sense’s core positioning and messaging, serving as the steward of our brand narrative across both Marketing and Sales solutions
• Build and maintain our messaging architecture—including positioning frameworks, messaging guides, and the overarching brand messaging house
• Translate product insights, roadmap updates, and market trends into compelling stories that drive alignment and activation across marketing, sales, and customer-facing teams
• Develop campaign themes, storylines, and creative hooks to inspire demand generation, brand, content, and event strategies
• Create high-impact narratives for product launches, sales plays, and flagship campaigns that help differentiate 6sense and move prospects through the funnel
• Write and refine copy for product pages, one-pagers, keynote presentations, scripts, ads, and more
• Partner cross-functionally with Demand Gen, Brand, Sales Enablement, ABX, and Product Marketing to ensure messaging is consistent and impactful at every touchpoint
• Stay plugged into trends across B2B SaaS, product marketing, and GTM innovation—bringing fresh ideas, smart angles, and new ways to connect with our audience
• Test and iterate messaging based on feedback from sales, customers, campaigns, and the market

Benefits

• Generous health insurance coverage
• Life, and disability insurance
• A 401K employer matching program
• Paid holidays
• Self-care days
• Paid time off (PTO)
• Health coverage
• Paid parental leave
• Generous paid time-off and holidays
• Quarterly self-care days off
• Stock options