Principal Brand Designer

Summary

Join Metalab, a design firm creating globally recognized products, as a Principal Brand Designer. You will lead brand design from concept to execution, setting the creative vision and collaborating with clients and internal teams. Your responsibilities include developing brand identities, acting as a trusted partner, ensuring brand alignment with product experiences, and advocating for brand thinking. You will present creative work to stakeholders and deliver well-documented brand systems. This role requires significant experience in brand design and strong presentation skills. Metalab is open to remote candidates within specific time zones.

Requirements

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments
• Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials
• Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups
• Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback
• Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization
• A passion for storytelling and the ability to create narratives that drive brand engagement
• Comfortable leading workshops, brand exercises, and sprints with both internal and external teams
• A deep understanding of product design principles and how brand design integrates with digital experiences

Responsibilities

• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands
• Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses
• Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process
• Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences
• Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients
• Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams
• Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences
• Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process

Preferred Qualifications

• Experience in motion, 3D, or interactive design to enhance brand expression
• Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning