Principal Content Designer

Summary

Join HubSpot as a Principal Content Designer for Growth and contribute to strategic product-led growth initiatives. You will drive end-to-end content strategy for complex user flows, crafting compelling user journeys and messaging. Collaborate with cross-functional teams, including product managers, engineers, and analysts, to balance user needs with business goals. Shape HubSpot's core product signup experience to enhance user value and scale success. Work remotely or in the office, and enjoy a supportive environment with clear career paths and opportunities for growth. This role requires a location in the Eastern time zone in the US or Canada.

Requirements

Location in the Eastern time zone in the US or Canada

Responsibilities

• Explore user needs: Use research and quick experiments to design content strategy and user experiences that solve problems and improve time-to-value
• Craft first impressions: Build clear and delightful interactions with content that make people feel welcome and confident from the start of their relationship with us
• Drive business impact: Work closely with product managers, engineers, analysts, leadership and other stakeholders to balance user needs with our business goals
• Move quickly, be flexible, and build strong and compelling user journeys, information architecture, and messaging
• Successfully influence senior leadership and help them understand the impact and vision of design
• Provide thoughtful feedback on designs as well as identify overlaps and efficiencies between team member’s projects
• Collaborate to drive solutions for problem spaces that span multiple product lines and groups and model ways to adapt as new data and insights are uncovered
• Build strong relationships across the organization, including with cross-product designers, engineers, product managers, analysts, and the broader business
• Ground your designs in data-driven and customer-based insights, confidently navigate pushback, and provide rationale that reflects content design best practices

Preferred Qualifications

• Enjoy talking with users and prioritize leaning into always-on customer feedback to inform your designs
• Model “thinking like an owner” in terms of how your partners and our teams should spend their valuable time and resources
• Enjoy delivering on high-complexity projects and helping create visibility for your and your partners’ work
• Develop narratives with strong storytelling to influence and educate stakeholders, mastering the ability to appeal on both logical and emotional fronts when selling an agenda or vision
• Model best practices for knowledge sharing, collaboration, mentoring, and facilitation
• Clarify shared expectations across groups in service of a larger mission
• Have the proven ability to break down resistance and anticipate pitfalls
• Are known for the quality and clarity of your communication artifacts, such as decks, visions, plans, memos, etc
• Can confidently deliver clear, direct, and actionable feedback — and ask for it in return
• Share our HEART values and practice growth mindset

Benefits

• Work where and how you work best: at home, the office, or any mix of both
• Cash compensation range: 197,900-316,600 USD Annually
• The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay