Principal Demand Generation Manager

Summary

Join G-P as a Principal Demand Generation Manager and contribute to our growing organization. Develop and execute field marketing plans aligned with corporate objectives and Americas sales priorities. Plan and manage regional demand generation activities, including account-based marketing campaigns and targeted programs. Execute regional events and provide local assistance to global event needs. Collaborate with the Americas Sales team on territory planning and account strategy initiatives. Create and adapt marketing collateral as needed. Measure and report on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue. Collaborate with cross-functional teams to align field marketing initiatives with broader company objectives. This role requires 5+ years of experience in field marketing or demand generation, preferably in B2B SaaS or tech, and a strong understanding of integrated strategies, ABM, sales alignment, and digital marketing best practices.

Requirements

• 5+ years experience in field marketing or demand generation, or a related role, preferably in B2B SaaS or tech
• Strong understanding of integrated strategies, ABM, sales alignment, and digital marketing best practices
• Proven success managing integrated marketing campaigns across channels (e.g., gifting, events, email, content)
• Experience planning regional events
• Proficiency in HubSpot for campaign execution, segmentation, and reporting
• Previous experience with Salesforce
• Strong analytical skills and ability to translate insights into actionable strategies
• Demonstrated ability to act as a trusted advisor to sales
• Excellent communication, project management, and organizational skills
• Proactive problem-solver with a collaborative mindset and a focus on outcomes

Responsibilities

• Develop and execute field marketing plans aligned with corporate objectives and Americas sales priorities
• Identify regional programs to complement global demand programs
• Provide local requirements to Demand Generation team for global acquisition
• Plan and manage regional demand generation activities, including 1:few account-based marketing (ABM) campaigns and targeted programs
• Collaborate with sales to define and execute in-quarter pipeline initiatives
• Execute regional events using event-in-a-box requirements
• Provide local assistance to global event needs
• Ensure seamless event logistics, engaging content, and measurable outcomes
• Act as a trusted partner to the Americas Sales team, partnering closely with them on territory planning and account strategy initiatives
• Work with Sales to identify high-priority accounts and develop custom programs to engage them
• If needed, create and adapt marketing collateral, presentations, and resources to meet regional requirements
• Measure and report on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue
• Use insights to refine strategies and improve program performance over time
• Collaborate with demand generation, customer success, partner marketing, and product marketing teams to align field marketing initiatives with broader company objectives

Benefits

The annual gross base salary range for this position is $132,000 - $165,000 plus variable compensation