Vice President, B2B Marketing & Demand Generation

Summary

Join Tillster, a leader in digital ordering and customer engagement solutions for the restaurant industry, as their Vice President of B2B Marketing & Demand Generation. This remote, West Coast-preferred role requires a senior B2B marketing leader to architect and execute a full-funnel demand generation strategy, focusing on lead generation, nurturing, scoring, and conversion. Responsibilities include launching impactful digital campaigns, developing compelling content, optimizing the marketing tech stack, aligning sales and marketing efforts, and overseeing PR and media strategy. The ideal candidate will be a strategic thinker with experience in CRM and marketing automation platforms, and a proven ability to manage campaigns that resonate with QSR, hospitality, or enterprise tech audiences. This high-impact role offers a competitive salary, comprehensive benefits, and growth opportunities. Visa sponsorship is not available.

Requirements

• A senior B2B marketing leader with deep demand gen chops
• A strategic thinker who can also roll up your sleeves and execute
• Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc
• Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences
• Collaborative, data-driven, and energized by growth

Responsibilities

• Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration
• Develop customer-centric programs that make Tillster’s value proposition impossible to ignore
• Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI
• Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results
• Partner with sales, product, and leadership to build messaging that breaks through the noise
• Tell our story through content that educates and inspires: white papers, case studies, videos, and more
• Establish Tillster as a go-to voice in the commerce platform space
• Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms
• Make data-informed decisions that scale impact
• Lead the sales development strategy and ensure seamless alignment between marketing and sales
• Empower SDRs with the right training, materials, and messaging to convert leads into pipeline
• Oversee PR and media strategy, and manage key agency relationships
• Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand

Benefits

• Competitive Salary: $190,000–$225,000 base + equity
• Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth
• Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays
• Retirement Plan: 401(k) with immediate eligibility
• Growth: Tuition assistance, Udemy access, and continuous learning support