Principal Product Marketing Manager, AI

Summary

Join Hightouch, a rapidly growing company revolutionizing AI-powered marketing, as their Product Marketing Manager. You will spearhead the go-to-market strategy for their innovative AI Decisioning product, focusing on empowering marketers to maximize customer lifetime value. This role demands developing compelling positioning and messaging, conducting market research, creating sales enablement materials, and driving content and launch campaigns. You will also represent Hightouch at industry events and build a strong community around the product. The ideal candidate possesses extensive GTM experience in enterprise B2B SaaS, particularly within martech or AI, and a deep understanding of CRM marketers. Hightouch offers a competitive salary and a remote-first work policy.

Requirements

• Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space
• Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes
• Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers
• Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives
• Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit
• Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution
• Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions

Responsibilities

• Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation
• Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges
• Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning
• Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes
• Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem
• Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes

Preferred Qualifications

• 5+ years of experience with martech, AI, or data-focused GTM strategies, particularly for products targeting CRM marketers
• Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable
• Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms
• Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats

Benefits

The salary range for this position is 150,000-185,000 dollars per year, which is location-independent in accordance with our remote-first policy