Principal Product Marketing Manager

Summary

Join Red Canary as a Principal Product Marketing Manager and lead critical initiatives to boost awareness and adoption of our Security Operations platform, focusing on AI solutions and customer feedback. Reporting to the VP of Product Marketing, you will spearhead cross-functional efforts with sales, marketing, and product teams to develop and execute the go-to-market strategy. This strategic role involves crafting compelling messaging, optimizing the customer journey, advocating for customer needs, and creating engaging content. You will also collaborate with sales enablement to create sales tools and competitive analysis, adapt messaging for channel partnerships, and lead AI-focused product launches. The ideal candidate possesses 8+ years of B2B software marketing experience, including 3+ years in product marketing for technical products. Red Canary offers a competitive salary, bonus program, stock options, and a comprehensive benefits package.

Requirements

• 8+ years of B2B software marketing, including 3+ years product marketing for technical products in IT, data, AI, or cybersecurity (or equivalent transferable experience)
• Executive communication including proven written and verbal communication skills to senior stakeholders
• Experience translating complex technical concepts for non-technical audiences
• Inherent curiosity to understand technology and user motivations; proven ability to derive actionable insights from data (field, customer, competition) to influence buyer and seller behavior
• Thrives in a fast-paced, hyper-growth environment with a strong desire for continuous learning
• Demonstrated success working cross-functionally to meet shared revenue objectives, effectively balancing internal and external stakeholder needs

Responsibilities

• Develop and execute the go-to-market strategy for Red Canary's AI offerings by analyzing market trends and gathering feedback from various sources (analysts, customers, partners, stakeholders, internal teams)
• Craft compelling messaging and positioning to differentiate Red Canary in the market
• Collaborate with field leadership to optimize the customer journey, ensuring targeted and timely communication with prospects and customers
• Act as an internal advocate for customer needs, influencing go-to-market and product development
• Create customer-facing content (datasheets, presentations, videos, webinars, blog posts, case studies) to support marketing programs
• Work with sales enablement to produce sales tools, playbooks, and competitive analysis to drive opportunity and revenue
• Adapt direct messaging and campaigns into materials that support growth within channel and alliance partnerships
• Spearhead AI-focused product launches, including developing launch briefs and messaging, coordinating internal training, briefing external stakeholders, and supporting marketing program development

Benefits

• 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
• Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits
• Fertility Benefits: All new hires are eligible for benefits as of their first day
• Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
• Paid Parental Leave- Full base pay to bond/care for your new child
• Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
• Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US