Principal Product Marketing Manager

Summary

Join Docker, a remote-first company experiencing exponential growth, and become a core member of the team building products to enhance application reliability and security. This role focuses on expanding Docker's multi-product portfolio by developing and executing go-to-market strategies. The ideal candidate is passionate about user experience and possesses extensive experience in building and marketing modern platforms. You will collaborate with various teams (product, engineering, design, marketing, and sales) to optimize customer outcomes and communicate product positioning effectively. This position requires significant experience in product marketing or management within the software industry, along with a strong understanding of software supply chain security and cloud-native application development. Docker offers a comprehensive benefits package including parental leave, technology stipends, PTO, and more.

Requirements

• 7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
• Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies
• Proven experience in software supply chain security, container security, and cloud native application development
• Excellent problem-solving and analytical skills
• Ability to analyze complex market trends and customer needs
• Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
• Ability to create compelling product marketing content
• Experience with public speaking or presentation skills
• Ability to work effectively across a broad range of team environments
• Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)

Responsibilities

• Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales
• Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points
• Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security
• Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker
• Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative
• Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives

Preferred Qualifications

• Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities
• Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications
• Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations
• Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes
• Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and marketing
• Communication skills: The ability to articulate complex technical information in a clear and concise manner to both technical and non-technical audiences
• Adaptability: The ability to adapt quickly to changing priorities, business needs, and market conditions
• Creativity: The ability to generate innovative ideas and approaches that drive business success
• Storytelling skills: The ability to craft compelling narratives that bring the product to life and resonate with customers and stakeholders
• Integrity: A strong moral compass and a commitment to ethical decision-making and business practices

Benefits

• Freedom & flexibility; fit your work around your life
• Designated quarterly Whaleness Days
• Home office setup; we want you comfortable while you work
• 16 weeks of paid Parental leave
• Technology stipend equivalent to $100 net/month
• PTO plan that encourages you to take time to do the things you enjoy
• Quarterly, company-wide hackathons
• Training stipend for conferences, courses and classes
• Equity; we are a growing start-up and want all employees to have a share in the success of the company
• Docker Swag
• Medical benefits, retirement and holidays vary by country