Principal, Sales Enablement & GTM

Summary

Join Red Cell Partners as a Principal, Sales Enablement & GTM and collaborate with leadership to identify and pursue enterprise sales opportunities. Work directly with incubation leads to develop and scale sales processes and strategies. Advise and support portfolio companies in recruiting, training, and scaling high-performing sales teams. Partner with start-up leadership to architect go-to-market strategies. Guide clients through building repeatable sales motions in Global 2000 and enterprise accounts. Enable client teams to deepen relationships with C-level stakeholders. Foster cross-functional alignment between Sales, Product, Marketing, Finance, and Customer Success. Advise clients on developing and strengthening strategic channel partnerships. This full-time position is based in McLean, VA (preferred) or remote in the continental U.S.

Requirements

• Proven track record advising and leading enterprise software sales teams to exceed objectives, with deep Global 2000 experience, as well as in start-ups
• Experience recruiting and scaling sales organizations
• Expertise in B2B SaaS with start-ups, particularly in security, healthcare, or infrastructure
• 10+ years in senior leadership roles or strategic advisory, including second-line sales leadership experience
• Familiarity with key sales methodologies (e.g., MEDDICC, Command of the Message, Strategic Selling)
• Excellent interpersonal, communication, and presentation skills
• High integrity, adaptability, and ability to thrive in dynamic, fast-growth environments
• Willingness to travel up to 50% of the year
• Ability to obtain a U.S. DoD Security Clearance

Responsibilities

• Advise and support portfolio companies in recruiting, training, and scaling high-performing enterprise security and networking software sales teams, including Account Executives and Sales Engineers
• Provide hands-on coaching in territory planning, account strategy, sales execution, and sales process adherence (e.g., MEDDICC, Challenger, Strategic Selling)
• Partner with start-up leadership to architect go-to-market strategies that consistently exceed sales targets and drive sustainable revenue growth
• Guide clients through building repeatable “land and expand” motions in Global 2000 and enterprise accounts
• Assist in pricing strategy, packaging, and large-deal structuring to win complex, high-value opportunities
• Enable client teams to deepen relationships with C-level stakeholders across enterprise accounts
• Foster cross-functional alignment between Sales, Product, Marketing, Finance, and Customer Success to ensure full-funnel effectiveness
• Act as a strategic advisor for planning and executing proof-of-concept evaluations and enterprise rollouts
• Advise clients on developing and strengthening strategic channel partnerships at the executive level to accelerate growth
• Support creation and execution of joint GTM campaigns with partner ecosystems
• Establish forecasting disciplines and help clients build and manage robust 6–12 month pipelines to improve predictability
• Lead workshops and sales operating rhythm design to instill disciplined, metrics-driven management
• Serve as a subject matter expert on enterprise software sales, SaaS and cloud economics, and the evolving security and networking landscape
• Provide market insights, competitor analysis, and ongoing coaching on best practices in enterprise sales execution

Benefits

• 100% employer paid, comprehensive health care including medical, dental, and vision for you and your family
• Paid maternity and paternity for 14 weeks at employees' normal pay
• Unlimited PTO, with management approval
• A results-based work environment
• Opportunities for professional development and continued learning
• Occasional travel to our offices in Washington D.C or alternative locations to collaborate with your team in person
• Optional 401K, FSA, and equity incentives available