Product Marketing Manager (Senior-Level)

Summary

Join Kustomer as a Principal Product Marketing Manager and lead the strategic narrative and go-to-market success of our most important products and innovations. You will be a trusted thought partner to executives, a key driver of business strategy, and a master of market-facing storytelling. This role requires executive-level strategic thinking combined with hands-on execution. You will independently own positioning, messaging, segmentation, pricing strategy, competitive differentiation, and launch execution across a portfolio of offerings. You will partner with the CMO, Head of Product, and CEO to influence roadmap and growth bets. This is a leadership role that involves mentoring and guiding other PMMs.

Requirements

• 8+ years of product marketing experience in B2B SaaS, with a track record of success in senior strategic roles
• Deep experience working closely with product, sales, and executive teams to bring innovations to market and drive adoption
• Expertise in complex enterprise and/or platform products with multiple personas and buying motions
• A sharp strategic mind combined with a bias for action—you turn ambiguity into clarity and drive cross-functional alignment
• Executive presence and credibility: you’ve influenced C-level stakeholders and presented to boards, analysts, and major customers
• Masterful storytelling and content creation skills—you can write copy, craft narratives, and create high-impact materials with little oversight
• A strong point of view on positioning, pricing, segmentation, and competitive strategy
• Growth mindset, humility, and a deep sense of ownership

Responsibilities

• Shape how we show up in the market and define the category we’re building
• Develop frameworks and stories that clearly articulate customer value and competitive differentiation
• Lead research efforts that uncover customer needs, validate positioning, and guide product strategy
• Architect high-impact launch plans and drive cross-functional execution across marketing, product, sales, and success
• Partner directly with the CMO, Head of Product, and CEO to influence roadmap and growth bets
• Build world-class content and tools that help revenue teams close deals and expand accounts
• Serve as a market-facing expert in key moments—analyst briefings, executive meetings, and industry events
• Guide and elevate other PMMs through mentorship, thought partnership, and best practice sharing

Benefits

• Competitive salaries and stock options
• 100% healthcare coverage
• 401K
• WiFi and Mobile reimbursement
• A generous vacation policy
• Pension
• Supplemental health insurance
• Other perks