Northern Labs is hiring a
Product and Growth Lead

Summary

The job is for a Product & Growth leader at Northern Labs, a Venture Studio specializing in blockchain, fintech, marketplaces, analytics, and gaming. The role involves leading product, growth, marketing, and community building efforts to drive customer acquisition, engagement, and retention.

Requirements

• A deep understanding of blockchain is a must
• A deep understanding of crypto consumers and what motivates them online
• Experience bringing products to market in fintech, a startup environment, gaming, or SaaS
• Concise speaker, storyteller, and writer: you can summarize a narrative from a complex data set into an executive, TL;DR summary
• Startup experience

Responsibilities

• Leading strategy development and execution to drive customer/user acquisition, engagement, and retention, as well as increase market share and reach growth targets
• Work closely with engineering, design, and other stakeholders to define product vision and strategy to maximize impact and growth
• Constantly research new GTM ideas and methods
• Building win-win relationships with new and existing partners
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Work with the data team to build dashboards to regularly monitor experiments, KPI’s, and other key metrics
• Understand our customers using quantitative and qualitative methods. Harness this information to build and enhance products and features
• Work across groups to create a connected vision for building a scalable business that aligns with our customers’ needs