Product and Growth Marketing Manager

Summary

Join GFiber, an Alphabet company, as a Product and Growth Marketing Manager and contribute to the strategic direction of the business. You will be responsible for crafting the positioning of GFiber's products and services, designing marketing plans, and driving transformative, profitable growth. This role requires close collaboration with cross-functional leaders and partners, including Product Strategy, Legal, Market and Sales Channel leaders. You will be responsible for communicating broadly across levels and driving outcomes through a cross-functional team, including channel partners.

Requirements

• Bachelor's degree in marketing, consulting, or related field; or equivalent practical experience
• 3 years experience in product marketing or similar strategic marketing role
• Experience in go-to-market planning, including product research, insight generation, and value proposition development
• Experience with project management, coordinating multiple simultaneous activities, building relationships and collaborating with cross-functional teams

Responsibilities

• Be the chief story designer: Establish a compelling story outline (including differentiated, customer-centric positioning, talking points and claims) with punch to drive growth on new and existing products, service lines and metro areas; work collaboratively with writing team to produce compelling, legally-defensible customer facing messaging and assets
• Develop, execute, and communicate comprehensive strategic marketing programs, multi-tactic go-to-market approaches and tailored action plans for each product, service experience line and metro opportunity, flexing the tactics and resources applied based on the level of opportunity for driving brand consideration and growth
• Partner with Channel teams (Sales, Acquisition/Upgrade DM and EM, Digital Media, Offline Media, Customer Comms, Retail, Social, Market Ops and Transactional channels) to bring marketing plan to life consistently at every consumer touchpoint
• Identify, follow and communicate as needed the tracking benchmarks and key performance indicators of products, service experience lines and metros in scope and propose initiatives for improving penetration, engagement, satisfaction and growth
• Elicit input and present findings, recommendations and plans to broad range of diverse audiences, including field personnel and executive leadership

Preferred Qualifications

• 5 years experience in product marketing or similar strategic marketing role
• Experience working in telecommunications
• Experience working with fiber internet
• Experience creating messages for complex, technical and nuanced products and scaling outreach through multiple channels
• Demonstrated impact while navigating ambiguity or changing or competing priorities
• Experience with analytics and using data to inform marketing or product strategy

Benefits

• The US base salary range for this full-time position is between $105,000 - $154,000 + bonus + cash award + benefits
• As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process