Marketing Manager, Growth & Product

Summary

Join Jobscan, a fast-growing, fully remote, and profitable startup, as their Product & Growth Marketing Manager. You will play a critical role in driving customer acquisition, engagement, and retention through growth marketing and product marketing strategies. This position requires a strong analytical mindset, deep performance marketing expertise, and a strategic approach to marketing. You will develop and execute marketing automation, A/B testing, and performance-driven strategies. The company offers a supportive and collaborative environment with a focus on work-life balance. Jobscan is committed to sustainable growth and values its employees' well-being.

Requirements

• Possess a growth-driven mindset with a deep understanding of performance marketing, customer acquisition, and retention strategies, with a strong focus on data-driven decision-making
• Have hands-on experience with marketing automation, leveraging tools like HubSpot to optimize email/lifecycle marketing, trial conversion, onboarding, and customer reactivation
• Employ an experimentation-first approach, running A/B tests to refine conversion rates, reduce churn, and improve product engagement
• Possess a knack for storytelling and positioning, crafting compelling product messaging that resonates with different customer segments and drives successful go-to-market launches
• Have experience managing multi-channel marketing campaigns, from Black Friday promos to webinars, and keeping execution on track with Asana
• Exhibit a collaborative, results-driven attitude, thriving in cross-functional teams and working closely with Product, Sales, and Customer Success to drive alignment and growth
• Demonstrate a passion for fast-growing SaaS companies, enjoying the challenge of scaling a business, testing new ideas, and continuously optimizing marketing performance

Responsibilities

• Develop and execute marketing automation, A/B testing, and performance-driven strategies to optimize conversion funnels
• Lead product marketing efforts
• Drive customer acquisition, engagement, and retention through both growth marketing initiatives and product marketing strategies

Benefits

• Remote work
• Competitive salary + stock options
• Flexible schedule
• Unlimited PTO + Canadian Holidays + Paid Sick Days
• Wellness stipend
• $1000 home office stipend, education stipend, internet stipend
• Apple computer provided
• Bi-annual company retreats