Product Growth Manager

Summary

Join Cloudflare as a Product Growth Manager and drive growth across the company's large free and self-serve customer base by leveraging data-driven insights and experimentation.

Requirements

• A strong background in a product-led growth, product management, or product marketing role
• Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives
• Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
• Strong customer empathy and proven experience understanding what drives customer behavior
• A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics and the ability to use data for discovery, measurement, and optimization
• Experience providing product related insights, strategy, positioning, and messaging for digital marketing campaigns across channels (email, paid ads, in-product)
• Exceptional writing skills for email, web, landing pages, ad copy, and more
• Comfortability tackling ambiguous and complex problems from strategy to execution
• An ownership mentality with a drive to get work across the finish line and achieve results

Responsibilities

• Understand our customers and their lifecycle on Cloudflare deeply to continually refine target personas and identify opportunities for growth
• Work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions
• Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare’s self-serve solutions and products
• Partner with channel marketing on end-to-end execution of multi-channel campaigns: develop campaign strategy, design experiments, and drive execution of programs to drive measurable conversion and retention of Cloudflare’s suite of products and features
• Build and launch data-driven experiments and initiatives in partnership with engineering. This includes guiding the prioritization of resources and work to maximize business impact

Preferred Qualifications

• 4+ years of experience in product marketing or growth marketing at SaaS companies
• 2+ years of experience in product management or product-led growth for SaaS companies
• 2+ years of experience with CRO, A/B and multivariate testing
• An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue)
• Experience addressing ambiguous problems by analyzing relevant qualitative and quantitative data, identifying possible solutions, and implementing solutions
• Proficiency creating product requirement documents and test plans, socializing them, and getting sign off from stakeholders
• Experience working with engineering teams is a major plus
• Fluency in a variety of tools commonly found in the modern marketing stack like Amplitude, Google Analytics, Iterable, Adobe Target, etc…
• Obsessive about data and metrics and strong ability to analyze data from various sources (e.g. email, in-product behavior, product usage). Acronyms like CTR, CTOR, CAC, CPA, LTV, CR are not foreign to you
• Ability to write SQL is a strong plus