Product Manager

Summary

Join LGC's Clinical Diagnostics Division as a Product Manager/Marketing professional contributing to the growth of our global diagnostic products and services. You will analyze market trends, monitor product performance, and identify opportunities for improvement. Responsibilities include developing marketing strategies, supporting product launches, and collaborating with sales and business development teams. A Bachelor's degree in a relevant field and experience in product management/marketing or clinical laboratories are required, along with a strong history of supporting global product launches. Experience in the clinical diagnostic industry and/or IVD is preferred. LGC values diversity and inclusion in its hiring practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Medical Technology or related scientific discipline is required
• Strong history of supporting global product launches is required

Responsibilities

• Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment
• Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/ service enhancements
• Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services
• Assist in developing segmentation strategies via a strong program of insight and understanding and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits and target customers
• Support the business’ growth with product and service offerings outside of its core lines
• Engage with Sales, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments
• Work with the Director Product Management to provide input into corporate strategy development, including M&A activity
• Use customer insights to inform and develop compelling communication strategies
• Define and validate a value proposition and messaging framework, informed by best-practice, to promote market development and support sales efforts
• Support the development of tools and techniques to drive indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels

Preferred Qualifications

• 1-3+ years of product management/marketing and/or clinical laboratory experience is strongly preferred
• Clinical diagnostic industry and/or IVD experience preferred with a focus on quality control is strongly preferred