Product Manager, Engagement and Subscriptions

Summary

Join Xapo Bank, a fully distributed team working remotely from 40+ countries, as an exceptional Product Manager for Engagement and Subscriptions. You will lead initiatives driving engagement and product adoption, acting as the CEO of your area, balancing member experience, business goals, and retention. The role requires a proactive, data-driven approach, strong analytical skills, and strategic vision. You will define product strategy, execute A/B tests, lead cross-functional teams, and act as a thought leader in user engagement. This is a full-time, 100% remote position based anywhere globally. Xapo offers a flexible PTO plan, a yearly budget for individual learning and development, and a focus on work-life balance.

Requirements

• 3+ years of experience, preferably in technology-driven fintech, regtech, or digital banking companies
• Proven track record of delivering user-focused products in complex domains
• Strong analytical skills with experience using data analytics tools, particularly Amplitude
• Experience with agile methodologies and product development processes
• Experience in designing, implementing, and analyzing A/B tests or other experimental methodologies
• Expertise in user engagement strategies, customer retention, and subscription-based business models
• Deep understanding of various communication channels and tools, including email marketing, push notifications, and in-app messaging
• Familiarity with user behavior analytics, cohort analysis, and engagement metrics
• Strong grasp of product lifecycle management and user journey optimization
• Knowledge of A/B testing methodologies and experimentation frameworks
• Understanding of data privacy regulations and best practices in user communications
• Passion for Bitcoin and a strong understanding of its role in financial freedom (orange-pilled mindset preferred!)
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Define a vision and strategy, and prioritize initiatives that drive activation, engagement and growth
• Engage with members, stakeholders (including C-level), and cross-functional teams to identify challenges and opportunities
• Use qualitative (e.g., user interviews) and quantitative (e.g., engagement metrics) insights to pinpoint improvement opportunities
• Design and implement robust A/B tests and experimentation frameworks to validate hypotheses and optimize activation, engagement and growth
• Develop and optimize member journeys to maximize activation, engagement, and subscription rates
• Lead cross-functional teams (mobile/backend engineers, product designer) to plan, execute, and iterate on impactful product changes and engagement campaigns
• Use data-driven insights to refine features and measure success through metrics like member activation rates, engagement levels, and subscription growth
• Act as the go-to expert in your product area, ensuring clear alignment of goals and priorities among all stakeholders
• Stay informed and up-to-date on industry trends, best practices in user engagement, and innovative communication strategies
• Translate technical concepts into user-friendly language for both internal and external communications

Preferred Qualifications

• Familiarity with CRM systems and marketing automation platforms is a strong plus
• An entrepreneurial mindset, proactive, and you are outcome-driven
• Track record of successfully shipping products in a fast-paced, collaborative environment
• Know how to drive clarity and communicate horizontally and vertically to stakeholders that have vastly different backgrounds
• You make data-informed decisions and challenge the status quo using first principles thinking
• A deep understanding of Agile methodologies and/or modern product management frameworks (Reforge, SVPG)

Benefits

• Work from anywhere in the world
• Flexible PTO plan
• Yearly budget for individual learning and development goals