Senior Product Manager

Summary

Join Scribd as a Senior Product Manager to lead our marketing technology initiatives. You will be responsible for developing and executing the martech product roadmap, integrating third-party tools, and collaborating with cross-functional teams. The ideal candidate possesses strong analytical skills, experience building and scaling MarTech stacks, and a proven ability to improve marketing outcomes through technology. You will work with the analytics team to understand performance and inform the product roadmap, ensuring a seamless interface between the MarTech platform and other organizational tools. This role requires a minimum of 5 years of product management experience, including at least 2 years in a MarTech-focused role. Scribd offers a competitive salary, equity ownership, and a comprehensive benefits package.

Requirements

• Minimum of 5 years of experience in product management, with at least 2 years in a MarTech-focused role
• Hands-on experience building or scaling martech stacks for high-growth subscription services
• Strong knowledge of marketing automation, landing page platforms and customer engagement tools
• Strong analytical skills, with the ability to derive meaningful insights from complex data sets
• Ability to work with APIs and data integrations across martech platforms
• Understanding of analytics tools and A/B testing methodologies
• Familiarity with SEO, SEM, and digital campaign tracking
• Familiarity with modern frameworks like CDPs and data pipelines
• Experience managing data governance and ensuring privacy compliance (e.g., GDPR, CCPA)
• Strong technical literacy to collaborate effectively with engineering teams
• Exceptional cross-functional collaboration skills
• Excellent communication and leadership skills
• Experience in change management, fostering a technology-friendly environment, and driving adoption of new tools and practices

Responsibilities

• Develop and execute the martech product roadmap to align with marketing objectives
• Evaluate and integrate third-party tools to enhance marketing capabilities
• Incorporate and manage experimentation tech, to enable partners to assess the effectiveness of various marketing strategies, allowing for data-driven decisions
• Collaborate with product and marketing teams to use technology to improve and personalize the customer journey
• Explore third-party data collection efforts, predictive analytics, and AI-based tools to generate deep customer insights and optimize the customer lifecycle
• Guide the team in applying best practices and maintaining compliance with data privacy and security regulations
• Work with the analytics team to understand performance, derive insights, and inform product roadmap
• Ensure a seamless interface between the MarTech platform and other technology tools within the organization for a cohesive technology ecosystem
• Implement feedback loops to continuously improve martech effectiveness

Benefits

• Competitive equity ownership
• Comprehensive and generous benefits package