Product Manager - Engagement and Subscriptions

Summary

Join Xapo Bank as a Product Manager for Engagement and Subscriptions to lead initiatives driving engagement and product adoption, providing a premium customer experience. You will act as the CEO of your area, balancing member experience, business goals, and retention. The mission is to provide a best-in-class, seamless experience across all touchpoints. You will develop and execute engagement strategies maximizing activation, retention, and subscription rates. This role requires a proactive, data-driven approach, autonomous navigation of challenges, and impactful solution delivery in a dynamic environment. You will collaborate across multiple domains while independently tackling challenges. This is a full-time, 100% remote position, working from anywhere globally.

Requirements

• Solid previous experience, preferably in technology-driven fintech, regtech, or digital banking companies
• Proven track record of delivering user-focused products in complex domains
• Strong analytical skills with experience using data analytics tools, particularly Amplitude
• Experience with agile methodologies and product development processes
• Experience in designing, implementing, and analyzing A/B tests or other experimental methodologies
• Expertise in user engagement strategies, customer retention, and subscription-based business models
• Deep understanding of various communication channels and tools, including email marketing, push notifications, and in-app messaging
• Familiarity with user behavior analytics, cohort analysis, and engagement metrics
• Strong grasp of product lifecycle management and user journey optimization
• Knowledge of A/B testing methodologies and experimentation frameworks
• Understanding of data privacy regulations and best practices in user communications
• An entrepreneurial mindset, proactive, and you are outcome-driven
• Track record of successfully shipping products in a fast-paced, collaborative environment
• Know how to drive clarity and communicate horizontally and vertically to stakeholders that have vastly different backgrounds
• You make data-informed decisions and challenge the status quo using first principles thinking
• A deep understanding of Agile methodologies and/or modern product management frameworks (Reforge, SVPG)
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Define a vision and strategy, and prioritize initiatives that drive activation, engagement and growth
• Engage with members, stakeholders (including C-level), and cross-functional teams to identify challenges and opportunities
• Use qualitative (e.g., user interviews) and quantitative (e.g., engagement metrics) insights to pinpoint improvement opportunities
• Design and implement robust A/B tests and experimentation frameworks to validate hypotheses and optimize activation, engagement and growth
• Develop and optimize member journeys to maximize activation, engagement, and subscription rates
• Lead cross-functional teams (mobile/backend engineers, product designer) to plan, execute, and iterate on impactful product changes and engagement campaigns
• Use data-driven insights to refine features and measure success through metrics like member activation rates, engagement levels, and subscription growth
• Act as the go-to expert in your product area, ensuring clear alignment of goals and priorities among all stakeholders
• Stay informed and up-to-date on industry trends, best practices in user engagement, and innovative communication strategies
• Translate technical concepts into user-friendly language for both internal and external communications

Preferred Qualifications

• Passion for Bitcoin and a strong understanding of its role in financial freedom (orange-pilled mindset preferred!)
• Familiarity with CRM systems and marketing automation platforms is a strong plus

Benefits

• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge
• Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals