Product Manager, HCP Marketing

Summary

Join Verona Pharma as a Product Manager, HCP Marketing and play a key role in executing impactful marketing initiatives focused on healthcare professionals. Lead high-impact initiatives such as speaker programs, congresses, and conferences, collaborating with cross-functional teams. Drive innovation in peer-to-peer content delivery and HCP engagement strategies. This role requires managing external agency vendors, optimizing campaigns, and building strong relationships with internal stakeholders. The position requires a local presence in the Raleigh/Durham/Chapel Hill area for periodic in-person collaboration. Verona Pharma offers a collaborative and inclusive culture, remote work flexibility, and competitive benefits.

Requirements

• Undergraduate degree (BA/BS in a relevant field)
• 5+ years of experience in commercial marketing or related business roles; healthcare/pharma/biotech experience preferred
• Proven ability to manage agencies and vendors and successfully execute projects
• Creative and analytical skills to develop impactful marketing materials
• Experience leading cross-functional teams and managing multiple projects in a fast-paced environment

Responsibilities

• Assist in determining and tracking key performance indicators for owned tactics and initiatives
• Lead key HCP-focused marketing initiatives such as: Speaker Bureau: Plan and execute peer-to-peer programs aligned with brand strategies
• Lead key HCP-focused marketing initiatives such as: Congresses and Conferences: Manage logistical planning, execution, and onsite support for national and regional meetings
• Lead key HCP-focused marketing initiatives such as: HCP Promotional Content: Oversee the development of speaker program materials, KOL videos, and conference materials
• Manage external agency vendors, ensuring quality and compliance with budgets and timelines
• Optimize peer-to-peer campaigns and congress strategies using analytics and feedback
• Build strong relationships with internal stakeholders and maintain command of the disease state, product, competition, and payer landscape

Preferred Qualifications

3+ years in a similar pharma/agency role

Benefits

• Remote work flexibility for a better work-life balance
• Competitive benefits, including generous PTO and comprehensive health plans